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Remember Giselle? I saw her AGAIN today, wearing an even more fabulous outfit, that ALSO matched the Citibike blue! This amazing satin cape was flapping beautifully on her way down the bridge; when I approached her we had a “oh it’s you again!” moment. I hope we have more. Here’s the story of the cape:
I found it in a vintage market and fell in love with it right away, but it was pretty expensive. The girl lowed the price a bit for me. It’s a hard item to wear, it’s from the 50’s, in very good condition, but it’s silk so I can’t use it when it’s raining. It doesn’t go with all the clothes, so I wear it less than I’d like.”

Where did you get the pants? "This place on -"(girlfriend interrupts) “DON’T TELL HIIM! You’ll see every guy in New York wearing them!” All I got was 7th avenue somewhere. Style rider in Prospect Heights.

Where did you get the pants? 
"This place on -"
(girlfriend interrupts) “DON’T TELL HIIM! You’ll see every guy in New York wearing them!” 
All I got was 7th avenue somewhere. 
Style rider in Prospect Heights.

Where are you headed?
"Church!" 
I wasn’t expecting that answer, but it made me happy. Bonus points for those crazy polka dot shades matching the striped shirt. 
Style rider on Flushing Ave. 

On a rainy morning commute, this gent had an interesting strategy that worked nearly the whole way down. 

On a rainy morning commute, this gent had an interesting strategy that worked nearly the whole way down. 

Just released EPISODE 2 of Style Rider in Motion! In which I talk about Citi Bikes, and how they serve to wreck great outfits except for the truly exceptional…and I take a ride and interview one of the exceptions. 

"I like my shirt because it’s a lone wolf, kind of like me."Bonus points for kind of having the very same expression as that wolf in this photo. Style rider on Flushing Ave. 

"I like my shirt because it’s a lone wolf, kind of like me."
Bonus points for kind of having the very same expression as that wolf in this photo. 
Style rider on Flushing Ave. 

HEY MATT! (you might be thinking) This guy isn’t on wheels! 
Alas, a street vendor at a flea market, his rolling rack was just in front of him. 
Where did you get that hat?
"Another vendor. He gave it to me for like three bucks!"
Bonus points for being French and looking like a character from a Godard movie.
Style roller on Kent.

"My jacket is NY York. Funny story - I was wearing it at a Jamie Oliver restaurant in London and the chair I put it on caused a little tear in the shoulder. So they bought me a brand new. Class act, that Jamie Oliver!"
I loved this jacket! And as she was riding it was kind of fluttering in the breeze, which animated the palm trees. And the shadows from the trees along the waterway (at sunset) played against the silhouettes of the trees on the jacket. Just a terrific style riding moment all around. Bonus points for her shades which not everyone can get away with but fit her face perfectly.

Check out Episode 1 of The Style Rider video series, which I’m calling Style Rider In Motion! These are 2 minute weekly documentaries of my photo adventures. This ‘pilot’ episode features a snappy southern man and his snarky British girlfriend. 

New ‘mission’ statement

I updated this on the ‘about’ page and wanted to share:

Contrary to popular belief, New York is a city of nature - not with trees, mountains and wild animals, but with humans, people. Yes, we ourselves are nature - 100%, as much as plants, bugs, rocks. In this regard, with nearly 9 million people, New York is among the most nature-oriented cities in the world. But just as one begins not to notice the beauty of the mountains surrounding him, or the ocean at his doorstep, we New Yorkers can become blind to the extraordinary, diverse, and beautiful beings we are lucky enough to be among.

I think any creative endeavor should answer two questions: what is this doing for me, in particular? What is this doing for those who experience it? For me, The Style Rider sharpens my senses: I’m more aware of the beauty of other people, both on the outside via their creative style choices, and inside via their words and expressions when I engage with them. It helps me remember the beauty of the mountains and trees surrounding me, as it were. For others who experience this project, I simply hope it inspires both an appreciation and, perhaps, a deeper 
curiosity of other people.  
- Matt Brand

Style rider goes to New Orleans! About everyone down there is super friendly, and this man was no exception. The whole community seemed to know him, and said hello as they walked by (including the guy in the second picture, with the sweet 3-wheel ride.) 
Are you from here originally?
"Yes, except for the time I spent in a place they call the penitentiary." (smiles)
Where did you get that hat?
"Friend made it for me in New York."
Style roller in Treme, New Orleans

I spotted this beautiful old timer on Delancey street. Obviously her leopard-print head scarf with flower pin is what caught my eye. I asked about it but she didn’t really speak english; however, her smile (animated in the gif) spoke volumes! Style roller on the Lower East

I spotted this beautiful old timer on Delancey street. Obviously her leopard-print head scarf with flower pin is what caught my eye. I asked about it but she didn’t really speak english; however, her smile (animated in the gif) spoke volumes! 
Style roller on the Lower East

"Dressing creatively - it’s sort of my thing."
Loved that she owned it. One sees a lot of fashion heavy-hitters on the streets on Manhattan, but it’s not everyday that you see one on a bike. I rode with Marion and chatted about her bike (a Gazelle), her native Germany, and her outfit, which included:”
sydneybrownlabel clogs; vintage Valentino blouse; YSL sunglasses. And now I sound like a fucking cliche!” Not at all! She was funny and nice - and a badass Style rider. On West Broadway. 
Postscript: Marion was also featured today in another, less-sporty street style blog

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